Last updated: July 2026

1. Introduction

Backroom Bottles ("we", "us", "our") is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or place an order with us.

By using our website, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

• Identity information: your name, date of birth, and age verification data
• Contact information: email address, phone number, and delivery address
• Transaction information: details of products you purchase, order history, and payment method (we do not store full card details)
• Technical information: IP address, browser type, device type, and pages visited on our website
• Marketing preferences: your preferences for receiving marketing communications from us

3. How We Collect Your Information

We collect personal information directly from you when you:

• Create an account or place an order
• Subscribe to our mailing list
• Contact us by email, phone, or through our website
• Participate in promotions, competitions, or surveys

We also collect information automatically through cookies and similar tracking technologies when you browse our website.

4. Age Verification

As a licensed alcohol retailer, we are required to verify that customers are 18 years of age or older before completing a purchase. We collect and use date of birth information solely for this purpose. Age verification data is not used for any other purpose and is not shared with third parties except where required by law or our delivery partners for compliance obligations.

5. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders
• Communicate with you about your orders, including delivery updates
• Verify your age in accordance with our legal obligations
• Send you marketing communications (where you have opted in)
• Improve our website, products, and services
• Comply with legal and regulatory obligations
• Detect, prevent, and address fraud or security issues

6. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Delivery partners: to fulfil and deliver your orders
• Payment processors: to process payments securely (e.g., Shopify Payments, PayPal)
• Marketing platforms: to send email communications where you have consented (e.g., Klaviyo, Mailchimp)
• Analytics providers: to help us understand how our website is used (e.g., Google Analytics)
• Regulatory authorities: where required by law, court order, or government regulation

All third-party service providers are required to handle your information in accordance with applicable privacy laws.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and understand how visitors use our site. Cookies used include:

• Essential cookies: required for the website to function (e.g., shopping cart, age gate verification)
• Analytics cookies: help us understand traffic and usage patterns
• Marketing cookies: used to deliver relevant advertising

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. Payment information is processed via PCI-DSS compliant payment providers. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Opt out of direct marketing communications at any time
• Make a complaint if you believe we have breached your privacy

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

10. Marketing Communications

We will only send you marketing emails if you have opted in to receive them. You may unsubscribe at any time by clicking the "Unsubscribe" link in any email, or by contacting us directly. We comply with the Spam Act 2003 (Cth) in all marketing communications.

11. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes set out in this policy, or as required by law. Order records are typically retained for seven years for tax and accounting purposes.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our website with a revised "Last updated" date. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

14. Complaints

If you have a concern about how we have handled your personal information, please contact us first and we will endeavour to resolve the matter. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

15. Contact Us

For any privacy-related questions or requests, please contact us via the website contact form.